When it comes to getting noticed by potential visitors, you want to make sure your site is easily searched out. This means getting your site ranked high on the search engines. With Domain Authority, your site is ranked using a 100 point scale. This scale helps identify where you are on the search rankings so that you can make adjustments as needed.
We all know that the Google algorithm used to rank websites can change at the drop of a hat. Just when you are getting used to how they calculate a search engine ranking, you are then bombarded with a whole new algorithm. Being able to decipher these formulas Google uses can be daunting. Fortunately, Domain Authority does all the hard work for you so that you can focus more on your site and less on worrying about how to get ranked higher.
One benefit Domain Authority has over other ranking software is that it takes into consideration your entire domain rather just one page at a time. Your main page is important, but you need to know how each page on your site is being handled by potential visitors. In order to gain the most effective ranking, you need to see how the entire domain ranks.
As a website owner, you know how hard it is to increase your rankings in the search engine results. Each change you make to your website can be beneficial or harmful to your ranking. Your goal is to rank the highest in the search results when a user puts in a set of keywords. Instead of yoru competitors coming up first, you want your site to be there. In order to do this, there are numerous factors Google will consider in their rankings. Domain Authority uses this same method to help calculate where you are ranked so you can make the right changes as needed .